Jack Daniel’s has to be the most iconic brand in American Whiskey. I’m willing to bet even a case off Delirium Tremens couldn’t stop someone from being able to draw the distinctive square bottle outline from memory. Jack Daniel’s recently enlisted Minneapolis-based brand development company Cue to help re-design the packaging of the famous Old No. 7. Below we’ve compiled the before and after shots for your review. Don’t worry, they didn’t mess with the good stuff inside.
Images Courtesy of Cue