A car salesman’s worst nightmare; going on a test drive in a fast car with someone who can’t handle the horsepower. As his life flashes before his eyes, he begins to wish he had opted for that higher tier life insurance policy. In a great viral advertising ploy, Pepsi MAX teamed up with Jeff Gordon to pull the ultimate prank on an unsuspecting car salesman.
Gordon wears a disguise with a fake goatee and nerdy glasses (with a camera in them to document the footage). Cameras are also placed on the car and in the Pepsi MAX soda can on the dashboard cup holder. Hilarity ensues as Jeff Gordon burns out of the car dealership and onto the open road. The terrified car salesmen tries to keep his cool as he tells Jeff Gordon to slow down repeatedly and that Gordon would be liable for any damages to the car. By the end of their test drive, the car salesman is checking his shorts as he threatens to call the police. That’s when “Mike” reveals that he is really Jeff Gordon and it was just a prank for a Pepsi MAX commercial. The car salesman collects himself and laughs a bit, then asks to go on another test drive.