![Advertisers are always trying to shock and amaze people with their next campaign. Well…this time, they’ve done it. When it came to the Progressive International Motorcycle Show, the branding and advertising geniuses at i.d.e.a. turned the show’s brand identity into a living, breathing work of art. The “Human Motorcycles” campaign featured a human sports bike, [...]](http://guymanningham.com/wp-content/uploads/2012/11/human-motorcycle-body-paint.jpg "Human Motorcycles Created Using Body Paint")
Advertisers are always trying to shock and amaze people with their next campaign. Well…this time, they’ve done it. When it came to the Progressive International Motorcycle Show, the branding and advertising geniuses at i.d.e.a. turned the show’s brand identity into a living, breathing work of art. The “Human Motorcycles” campaign featured a human sports bike, cruiser and dirt bike all brought to life with the help of gymnasts, models and a professional body paint artist. Check out the amazing results and watch the video to see how they transformed the models into human motorcycles. It gives a whole know meaning to crotch rocket!
